About CBF

To many, China no longer stands for merely a mysterious Oriental place, but rather a decisive market player closely linked to their interests.

A global company needs a global mind. What should be acquired, stored and distilled in this mind, in order to make critical strategic decisions? Thousands of miles away, with an unfamiliar tongue and a vastly different culture, China, the largest market and business engine, is facing tremendous challenges.

You are unlikely to become a “Maven of China” in a few months. And you don’t even have to be. What you do need is a pair of local eyes to perceive the most accurate, solid and vivid scene of China’s business sectors in order to make the best decisions.

When you click on CBfeature.com, you get the latest feature stories, updated every day, by the reporters at a Chinese business magazine, as well as researchers from professional, independent organizations, with a bird’s-eye view of Chinese enterprises and the Chinese market. The business features here are rooted in long-term, objective attention to the companies we explore and the people who run them. We talk to top management to learn their ideas and to find out what motivates them. With a deep understanding of China’s business environment, our stories are focused on being relevant, practical and compelling. The information we provide can make a meaningful difference to your decision.

CBFeature (China Business Feature) is powered by CEOCIO China magazine, a leading Chinese business and management publication for the last nine years. Today, CEOCIO China enjoys a readership of more than 130,000 in addition to millions of online readers. The semimonthly is broadly recognized by numerous Chinese companies and multinationals in IT, automobile, retailing and other sectors, as well as in the fields of informatization, corporate management and investment, to name a few. Our features have earned long-standing trust and credibility.

Trickles lead to streams, and streams can become torrents. Today, CBfeature.com has been launched, not only to share our accumulated ideas with you, but also to learn what you care about most. We believe in the global village, we are getting closer. With the ever increasing speed of information flow, why should languages, cultures and distance be obstacles?

Whatever you thought about China, think again! CBfeature.com offers you a valuable resource to become a leading business player in China – a player with a global mind and local eyes.

CEOCIO Press (China)
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Cocoa Ye:
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