By Industry
By Industry - Media/Advertising
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The Future of the Printing Industry: Dark or Bright?
With the rise of digital printing and the shrinking of the traditional offset printing market, the printing service industry is undergoing a quiet revolution.
Focus Media Escaping from Uncertainties
In the final analysis, it was Jason Jiang’s fear of uncertainty that sealed the Focus Media’s industry-shaking deal.
Focus Media 2.0
Can Tan Zhi Rescue Focus Media?
The Potential Advertiser in the Living Room
With a strong distribution network, technology, and content, China Mobile is close to putting advertising right in your living room via the 3G network.
A New Era in Public Relations
In the Internet era, the PR industry needs to evolve from “arms” to “brains”. The changes will trigger a revolution in business operations.
A Different Future for Traditional Media
In this era of oversupplied information, traditional media must realize that they are no longer the only choice for users; instead, they have a better chance of becoming the exclusive information luxury goods that people yearn for.
SMS Scandal Speeds up Exploration of Mobile Advertising
An SMS scandal has had a big influence on the future of China’s mobile marketing. Focus Media is now concentrating on what lies ahead.
Acorn Pins Hopes on Better Services through TV Direct Sales
The increasing cost of TV advertising has forced Acorn to search for higher profit margins by collaborating with larger business partners and providing more extensive services.
Focus Media Dives into the Internet
It’s simple and well-executed logic that distinguishes Focus Media from the rest.
Acquisition, not Competition
Continued financing, non-stop M&As, and the realization of bigger value on its platform-Focus Media is staying focused on M&As.
China’s News Media under Transformation
China’s social values and lifestyles become more market-oriented, so is the news media.
Hurray! Engrafts on Enlight Media
Service providers fade out, thus content companies list in a shell. New Enlight Huarry continues the capital story on NASDAQ Market.
The Adolescence of TV Shopping
Still remember how manufacturers neglected online marketing? They are doing it again, except this time it’s TV shopping’s turn.
Startup Goes Toe-to-toe with Focus Media
By combining resources, Randv.com has created a hot new business mode - but it may not last for long.
Premier League Charges, Fans Decrease
Revenue growth from pay-per-view English Premier League games does not offset the market crisis at hand.
