Tag: " advertising "
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Rivalry between Focus and Target Settled
There is no simple relationship as rivals or friends in the business world. The dramatic shake-hand of Focus Media and Target Media is a perfect example.
Why are Consumers Inundated with Advertising?
Too many advertisements may be a result of the commonality of consumer resources in such an open market.
Fighting it out at the World Cup - the New Media Race
The fighting for broadband video contents centering on the World Cup was coming to the stage, almost as fierce as the scramble on the football field.
A World Cup New Media Race
The World Cup is both a windfall for participants and China’s new media industry.
New Ads, Delivered Right to Your Door
As competition for resources heats up in the new media industry, you might soon find a free LCD TV delivered right to your door, provided you don’t mind certain commercials appearing on them.
Top 50 Fast Growing High-Tech Companies of 2006
Eligible candidates of the award must be technology companies in business a minimum of three years. Operating revenues must be at least US$50,000 in the first year of the three years being analyzed. Though many appear to meet the criteria, they all face a common challenge: how to take the lead in the constantly-changing market.
Focus Media Looks to Push the Envelope (No.5)
Competition in LCD advertising is becoming fiercer and growth is slowing. Uncertainties exist in the mobile phone advertising field. How will the CEO of Focus Media break through the ceiling?
Allyes: Technology-based Service Innovation (No.25)
Though Allyes’ growth depends on developing network advertising software, service innovation is more important than technology.
Convergence of the Virtual and Real Worlds
The boundary between virtual space and the real world is disappearing at an unexpected speed.
Technology, Business, 2007
Convergence became a buzzword several years ago, but it was not until recently that various factors were gradually put in place to allow convergence at several levels.
The Phantom Audience
Content will always be “King”, but in an era of dwindling TV audience ratings, His Royal Highness may want to consider expanding his royal court through diversified media channels.
Focus Media Zooms in on the Internet
By acquiring Allyes and boldly marching into the field of Internet advertising, Jason Jiang has filled in a major gap in his Life-circle Media.
China’s Big Banks Struggle for Identity
The reason China’s banking sector doesn’t have any successful brands is because the country’s state-run banks haven’t transformed into genuine retail banks.
Paying for What You Get
Web advertising takes the next step past “traffic flow” to “precise marketing”.
A Sign of the Times at Focus Media
What kind of a company is Focus Media exactly? If you think it’s still about commercial buildings LCD advertising Focus Media says think again.
A Sign of the Times at Focus Media
What kind of a company is Focus Media exactly? If you think it’s still about commercial buildings LCD advertising Focus Media says think again.
Focusing on Competitiveness
Until now, Focus Media has relied on its advertising sales group for its success. Now it needs to tap into technology companies.
Virtual Images-Real Money
By taking advantage of the propagation effect on the Internet, individually created virtual images are showing signs of enormous commercial potential.
Acorn Pins Hopes on Better Services through TV Direct Sales
The increasing cost of TV advertising has forced Acorn to search for higher profit margins by collaborating with larger business partners and providing more extensive services.
Brands: Finding a Way to Survive
“Don’t ask what consumers can do for you, but ask what you can do for them”-that’s how brands have to grow in this new era.
